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June 22, 2012

RAPALA Balsa Extreme win Efftex prize

Rapala Balsa Xtreme Minnow has been honored with the Best New Hard Lure Award  at the 2012 European Fishing Tackle Trade Exhibition (EFTTEX), Europe's largest and most important international fishing tackle trade show, held in Paris (France) on June 1-3.
Combining the unmatched responsiveness of balsa with rugged durability of plastic, the new Rapala Balsa Xtreme Minnow opens a new era in fishing lures.
The BX Minnow is manufactured with Rapala's new, patent pending construction that uses a tough, transparent plastic shell to encapsulate a balsa wood inner body. The perfectly balanced balsa core with precision placed weights gives the lure a lively, super responsive action that can be achieved only with balsa.
The tough copolymer outer shell allows ultimate toughness and life-like finishes with 3D scales, lateral line and gill plates with a combination of metallic, translucent and painted finishes unlike anything seen on balsa lures before.
Truly a perfect combination of finesse action, advanced finishes and rugged durability, the Rapala BX Minnow blazes the trail to the future of lures.
So what will happen at ICAST?

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